The first page a visitor sees is the landing page or home of the https:// of your site. Sliders were popular but videos seem to be taking over. They are backgrounds to the message you wish to convey. A good source for start-ups is https://mazwai.com or https://www.pexels.com/videos (follow the rules regarding usage) and of course there’s https://www.storyblocks.com/video. The video next to this is a Google street view, notice the attribute in the bottom RH corner. (see full screen)
The videos need to be scaled. This Google Street View is only 720 Kb that’s right under 1 meg, 1920 * 720,
Also we don’t all share the same sense of humour, what’s funny to one bloke may be offensive to the next. British Comedy I find amusing but everyone isn’t me. We’ve all seen someone get offended on social media by a “throw away ironical remark” being taken seriously. Best to keep humour for the pub or social gatherings where such remarks have some context.
Banners on subsequent pages are also important but can be made up of jobs you’ve built. Like the the top of this page and the RHS image. This is an opportunity to showcase the work you specialise in and a particular skill set that you have that sets you apart from your competitors.
The use of YouTube clips is a good way to tell a story and why re-invent the wheel when someone has already done it? Say you like a particular architect and can identify with him or her, why not share a clip. You may have liked to have built some of their designs or maybe they have influenced some of your own.
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So it’s time to put it all together.
Fine tune your Google listing and ensure the world knows you’ve arrived.
It’s also a good time to revisit your SEO with your target market.